Pearlfisher announced its partnership with Beam Suntory in the creation of Legent – a unique bourbon that brings together the best of the East and West in a way no other whiskey producer can. A first-of-its-kind, Legent (pronounced ‘lee-jent’) is a unique innovation that starts as a Kentucky Straight Bourbon with the Beam classic family […]
Beam Suntory proudly announces the launch of Legent, a unique bourbon that brings together the best of the East and West in a way no other whiskey producer can. A first-of-its-kind, Legent (pronounced ‘lee-jent’) is a unique innovation that starts as a Kentucky Straight Bourbon with the Beam classic family recipe and is aged in […]
Four Roses is raising a glass to 130 years of distilling with a very special limited edition small batch bourbon. Available through Spirit Cartel, Four Roses’ 130th Anniversary Limited Edition Small Batch features four of its unique bourbon recipes – a 10, 13, 14 and 16-year old. Four Roses is the only bourbon distillery that […]
Matthew McConaughey and the legendary Wild Turkey Distillery are proud to announce the introduction of Wild Turkey Longbranch, a collaboration between the iconic whiskey brand’s creative director and Master Distiller Eddie Russell. Inspired by McConaughey’s Kentucky and Texas roots, this rare small-batch Kentucky bourbon is refined with Texas Mesquite and oak charcoals – a unique […]
The brewers at Samuel Adams today announced the 10th release of Samuel Adams Utopias, the craft beer community’s most renowned and sought-after extreme barrel-aged beer. While Sam Adams pioneered the practice of barrel-aging, now a mainstay for American craft brewers, the brewers continually push the brewing and barrel-aging limit with proprietary brewing techniques to create […]
As part of an annual programme, Four Roses has just launched its 2017 Small Batch Limited Edition Bourbon in the UK. Crafted by Master Distiller Brent Elliot, just 3,000 hand-numbered bottles will be available across Europe. Following the success of previous releases, UK distributor Spirit Cartel believes demand is likely to outstrip supply quickly. This year’s Limited Edition follows the […]
Leading bourbon brand Jim Beam, officially announced the latest addition to its flavoured portfolio, Jim Beam Vanilla. It blends Madagascar vanilla bean liqueur with classic Kentucky straight bourbon whisky. Continuing a 222-year family tradition of innovation and exploration, Jim Beam distillers have struck the perfect balance of subtle Madagascar vanilla bean with hints of oak and caramel bourbon notes, producing a sweet […]
Wild Turkey announced a multi-year partnership with Academy Award-winning actor Matthew McConaughey, who has signed on as the brand’s new Creative Director. McConaughey will serve as the chief storyteller for Wild Turkey both behind the camera and in front of it, reintroducing the world to the legendary Bourbon brand, starting with a series of television […]
Bourbon brand Jim Beam announced an all-new global packaging redesign, marking the first time significant changes have been made to the Jim Beam Bourbon bottle in decades. Starting in mid-2016, the entire Jim Beam portfolio will have a new, premium look in the more than 100 markets around the world where the products are sold, […]
Bringing together its Futures, Strategy and Design Studios, Pearlfisher London has completed a two-year long project, encompassing the entire Jim Beam Bourbon portfolio, creating a new brand architecture and design for the world’s leading, iconic bourbon brand. Produced in Clermont, Kentucky, where the Beam family first started production in 1795, Jim Beam has seen dramatic […]