Joey Essex Stars in ‘Incredibly Tasty, Phenomenally Thick’ Cup a Soup Ad

McCann London is bringing Joey Essex to the masses as the face of Batchelor’s new campaign for Cup a Soup’s new Deliciously Thick range.

The campaign sees a topless Joey grabbing a shirt as he walks out of a bedroom and crossing into a smart kitchen to a classical soundtrack. Pulling the garment on but leaving it undone Joey then proceeds to seductively make and drink a Deliciously Thick Cup a Soup.

Joey smiles at the camera and holds his mug, but falters slightly as the campaign’s messaging appears on the screen and a voiceover reads: “Incredibly tasty. Phenomenally thick”.

Premier_CupASoupJoeyEssex_07The ad launches on 1st March and will run on TV, it is supported by consumer PR activity and will run across major TV networks and social platforms.

Joey said: “I love Cup a Soup. My dad actually has one every day, so I’ve always grown up with it and had it in the house. I couldn’t believe it when they asked me, it’s like it was meant to be!”

Helen Warren-Piper of Premier Foods added: “As the biggest brand in Dry Soup, Batchelors is launching the new Deliciously Thick range – tastier and thicker soups in four exotic world-inspired flavours. We are delighted that Joey Essex is partnering with us, to launch this exciting new range.”

Laurence Thomson, Chief Creative Officer at McCann London, said: “With Joey already such a fan of the brand who else could have fronted our new ‘incredible tasty, phenomenally thick’, campaign? He really put his mind, body and soul into this performance.”

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