Just Eat Invests £3.5m in FlyPay to Bring Mobile Takeaway and Restaurant Ordering Closer

flypay-appsOnline food delivery service Just Eat has invested £3.5m in FlyPay, a mobile hospitality platform.

FlyPay has grown from a restaurant ordering and payment app, working with the likes of Gourmet Burger Kitchen and Wahaca, into a broader solution that brings together a variety of services, including booking, loyalty and delivery, into a single platform for restaurants and bars.

As part of the deal Just Eat has joined as a partner for this platform, Flyt, and the two companies say they will ‘collaborate to transform digital experiences for operators across the casual dining sector’ starting with the integration of delivery into individual operator-owned apps. Also in the pipeline are plans for ‘providing Just Eat’s vast customer base with access to in-restaurant experiences’ and ‘making it dramatically easier for operators to adopt and utilise delivery technology’.

“Investing in Flypay will enable us to continue to build a seamless experience for consumers who will be able to order, pay, receive customer care and book delivery through the same product,” said Just Eat CEO David Buttress. “The technology will help us to enhance our offer to casual dining restaurant chains, enabling them to fulfil delivery using Just Eat. The Flyt platform has the potential to transform the digital journey in the casual dining space and we see huge potential in this technology.”

The investment builds on FlyPay’s Series A funding round back in July 2015, which raised £7m – half of which came from publisher Time Out.

Source: Mobile Marketing Magazine

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