JWT Toronto Waves Goodbye to Sugar in New Splenda Campaign

Production company 1stAveMachine partnered with J. Walter Thompson Toronto and SPLENDA to create an integrated marketing campaign that waves goodbye to sugar and instead promotes a stevia-based, calorie-free alternative: SPLENDA Naturals Sweetener.

With the prevailing message that “Sweet ain’t enough anymore”, “Coffee” gives the pink slip to traditional sugar around the country in a funny and fitting office-like atmosphere.

Source: Little Black Book

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