Andy Martin has directed two new animated spots for Kettle Brand chips, part of the Campbell Snacks portfolio, to launch their ‘No Small Potatoes’ campaign. The ads were created with their agency of record, VMLY&R, and produced by Passion Animation Studios.
The two bright and energetic spots highlight the Kettle Brand story in a fun and colourful way. They harness the eco-friendly vibe of the company as well as the flavour development process, unique personality of the brand and its sustainability initiatives.
Through partnership with VMLY&R’s creative team, Andy has created animated worlds filled with characters, whether that’s the Kettle Brand founder or tasty ingredients come to life, that move and transition organically keeping the spots engaging and playful from start to finish.
Andy Martin is an animator, illustrator, director and part of the Passion Animation Studios roster of directors. The studio collaborate with and nurture the world’s best creative talent. Three decades of innovation in motion results in memorable characters, Oscar winning stories and work like you’ve never seen before.
Source: Little Black Book