KFC Australia launches its 2016/17 cricket campaign featuring the Home Cricket Ground, which was first introduced three years ago, as a place that allows Aussies to be their true selves and enjoy summer.
The 2016 campaign aims to drive user generated content to the specially created website. The videos will then be dubbed with bespoke commentary from Fitzy & Wippa, bringing these special moments to life with their unique and distinctly Aussie banter. Free chips will be given to every successful upload, the most viewed entry each week will win $1,000 and all entries go into the draw to win cricket tickets.
Ogilvy Sydney Group Creative Director, Shaun Branagan said: “KFC’s summer cricket campaign is all about bringing the ‘Home Cricket Ground’ or the HCG to life through user generated content. Pretty much everyone has a funny video on their phone that could be made a lot funnier with some comedic commentary from Fitzy & Wippa.”
The integrated 360 campaign, that features; TV, social, PR, Digital, OOH, Radio, At Match Assets and Stadium Signage, launches November 29 from Ogilvy Sydney and also introduces the new Bacon Lovers Burger and new range of frozen carbonated beverages featuring Pepsi and Mountain Dew. More new products will be introduced throughout the course of the summer.
Catherine Tan, Chief Marketing Officer at KFC said, “For over 15 years KFC has been has been celebrating cricket across Australia. We are so excited that this year we get to see, and celebrate, individual highlights from HCGs across the nation. We’re anticipating Fitzy & Wippa’s commentary will add fun and hilarity to Aussies favourite HCG highlights.”
“Along with the nation’s highlights we are looking forward to another successful year of the KFC Big Bash League. Last year saw record breaking numbers in attendance as well as viewership, and we’re confident that the 2016/17 season will be the best yet.”
Throughout the summer, KFC will also execute their sponsorship at all KFC Big Bash League and KFC International T20s games around the country.
KFC is a Gold Partner of Cricket Australia, a partnership that started in 2003, and will continue to hold the naming rights to the KFC T20 International and T20 Big Bash League.
Source: Little Black Book