Kids Think Valentine’s is Gross in New Splendid Ad by BBR Saatchi & Saatchi

Splendid – the Strauss Group owned bitter dark chocolate brand, which operates under the “When you grow up you’ll get it” tagline – has been tormenting kids for a few years now.

The way the brand sees things, some things can only be appreciated when you grow up and that probably includes the whole boys and girls, love & romance thing.

So for their new ad, creative agency BBR Saatchi & Saatchi asked kids to give their thoughts on Valentine’s Day.

Credits:

Agency Credits: BBR Saatchi & Saatchi
Client: Strauss Group
Brand: Splendid
Product: Dark Chocolate
CEO: Yossi Lubaton
Executive Creative Director: Jonathan Lang
VP Creative Director: Idan Regev
Creative Director: Yaron Perel
Art Director: Noa Navot
Copywriter: Eddi Gartsman
Digital Creative Director: Idan Kligerman
VP Production: Dorit Gvili
Production: Maya Palmon
VP Client Services: Ben Muskal
Supervisor: Lee Bryn
Account Executive: Naor Azubel
Strategic Planning Supervisor: Lora Goichman
Creative Coordinator: Eva Hasson
Social Media: Aviv Melamed
Traffic: Ronit Doanis
Production: Bonamaze
Post: Bonamaze
Sound: Broadcast
Director: Roy Raz
Marketing Manager Chocolate Category: Talya Babai
Brand Manager chocolate category: Idit Maor
Marketing Director: Tal Ben-Porat
CEO: Eyal Dror

Source: BBR Saatchi & Saatchi

  Advertising, BBR Saatchi & Saatchi, Campaign, Children, Chocolate, Confectioney, Food, Israel, Kids, Splendid, Strauss Group, Valentine’s Day