KLM Team with Heineken to Offer Draught Beer for High Flying Passengers

KLM and Heineken have partnered to make those long-haul flights a little more refreshing with a specially designed in-flight beer tap.

The Dutch travel firm will be the first to introduce Heineken’s draught beer trolley on board, allowing passengers to enjoy the cold beverage at high altitude.

KLMHeineken_TheUnexpected16The uniquely designed appliance fits a standard airline trolley, and while it won’t become a standard feature for economy passengers, KLM has said it will use the invention “as much as possible” on special flights for business class flyers.

The duo announced the partnership via a humorous 40-second spot created DDB & Tribal Amsterdam, which shows two businessmen trying to outdo each other with humble brag-filled tales of their best traveling experiences – only to be amazed by the innovative trolley.

The new service was debuted recently aboard a flight to Curacao, by using air pressure instead of CO2 to serve pints at 35,000ft.

Source: The Drum

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