Leo Burnett Unveil New Push to Promote All Time Favourites on the McDonald’s Menu

mcd_core_6_sh1_page_2Leo Burnett London have launched a new national outdoor campaign in the UK, to promote the all time favourites on the McDonald’s menu.

The posters highlight the popularity of the fast food chain’s products such as the French Fries, Big Mac and Chicken Nuggets, by applying the Google search recommendation concept to them.

The campaign was directed by Matt Lee & Pete Heyes and debuted UK-wide on September 12.


Agency: Leo Burnett London

Creative Director: Matt Lee & Pete Heyes

Art Director: Darren Keff & Philip Meyler

mcd_core_6_sh1_page_3Copywriter: Darren Keff & Philip Meyler

Board Account Director: Simon Hewitt

Senior Account Manager: Emily Reed

Account Manager: Vicki Sinclair

Agency Producer: Sarah Ioannou

Photographer: Malou Burger

Producer: Hazel Corstens

Typographer: Stathi Kougianos

Source: Leo Burnett London

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