The posters highlight the popularity of the fast food chain’s products such as the French Fries, Big Mac and Chicken Nuggets, by applying the Google search recommendation concept to them.
The campaign was directed by Matt Lee & Pete Heyes and debuted UK-wide on September 12.
Agency: Leo Burnett London
Creative Director: Matt Lee & Pete Heyes
Art Director: Darren Keff & Philip Meyler
Copywriter: Darren Keff & Philip Meyler
Board Account Director: Simon Hewitt
Senior Account Manager: Emily Reed
Account Manager: Vicki Sinclair
Agency Producer: Sarah Ioannou
Photographer: Malou Burger
Producer: Hazel Corstens
Typographer: Stathi Kougianos
Source: Leo Burnett London