Following the successful re-launch last year of its two premium snacking products, Liberation Foods CIC, the UK’s only Fair Trade and farmer owned nut company, will be introducing Oven Baked Mixed Peppercorn Peanuts with Cashews & Habas Fritas to its range.
Available from June, these hot, spicy mixed peppercorn coated peanuts are speckled with ground peppercorns for a real peppery taste! Not forgetting the HabasFritas; these broad beans have been deep fried and seasoned with salt to create a crispy, crunchy and golden roasted snack.
“Snacking nuts are worth around £345m and forecast growth is set to reach £388m by 2016,” says Kate Gaskell, Managing Director of Liberation Foods.
“The sector attracts an affluent consumer base with a bias towards the over 35s. It’s often the affluent consumers who are more likely to have ethical concerns and our products appeal to this socially aware demographic. Our extended range will continue innovating the snacking category as a convenient, tasty food with excellent nutritional and environmental credentials.”
True to Liberation’s beliefs, all nuts are sourced from co-operatives of small-scale growers and farmers who own a 44% share of the company. With peanuts coming from Nicaragua and Malawi and cashews all the way from India, Liberation is passionately nuts about Fairtrade, the livelihoods of its farmers and providing the best tasting product.