One of the UK’s best-selling ridged crisp, McCoy’s, is unveiling a bold, modern new look across its entire range this summer.
Distinctively designed by Mercieca, with a look that appeals to younger male consumers and has better shelf stand-out, the re-design is set to boost sales of the iconic crisp brand.
McCoy’s is a hugely popular brand with strong heritage in the UK. Worth £108m retail sales value, it is the fourth biggest brand in the category and in growth year-on-year.
The brand is aiming to create desire for the McCoy’s portfolio with a more contemporary look and feel that will appeal to younger males and ensure strong impact at point of purchase.
Matt Collins, Trading Controller Convenience, KP Snacks comments:
“This summer we’re transforming McCoy’s with a great new look across the range – which is particularly big news as it’s the brand’s first identity change in 15 years! This new positioning for McCoy’s will ensure better stand out on shelf and significantly greater appeal for consumers. Following a phenomenal first season as the Official Crisp Partner of The Football League, we’ll also be back in September with dedicated above the line and in-store support – watch this space for more details.”