Mini Babybel Turns Lunchtime Into Fun Time In The US

385741Mini Babybel – the individually portioned, rich and creamy, red-wax-wrapped cheese – is saving lunchtime by giving away 10,000 free custom lunch-boxes just in time for the back-to-school season. From July 1 through August 31, 2016, creative minds of all ages are encouraged to rescue their lunch from bland and boring with a custom designed lunchbox as fun as the delicious cheese they can put inside.

“By giving kids and families a chance to design their own lunch-boxes, lunchtime becomes an exciting time to show-off their personalized lunchbox and the packed lunch within,” said Dan Waters, chief marketing officer at Bel Brands USA, parent company to Mini Babybel. “Mini Babybel is committed to saving lunchtime from the bland and boring by making it fun and delicious with its convenient, 100 percent natural cheese.”

Consumers can design their own free lunchbox and turn lunchtime into fun time here. In a few simple steps, individuals can choose from four designs, and can colour the design with pre-selected colours and complete the lunchbox with personalized text.

A total of 10,000 custom lunch-boxes will be given away, with a per-day limit to ensure lunch-boxes are available throughout the promotion dates. Once the daily limit is reached, consumers are encouraged to return to the website the following day to create their lunch-boxes. The lunch-boxes and shipping are free to consumers and no purchase is necessary. There is a limit of two lunch-boxes per household and participants must be 18 years or older.

Lunchbox-ProgramWhether enjoyed in a custom lunchbox or as an after school snack, Mini Babybel is a delicious and nutritious choice for the whole family. Mini Babybel is a 100 percent natural cheese with a rich and creamy taste that delivers at least four grams of protein and 15 percent of an individual’s daily calcium needs.

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