Mountain Dew Kickstart took mornings by storm in 2013. Now, DEW Nation can get ready for the night with a pair of new refreshing and bold Mountain Dew Kickstart flavours developed for nighttime consumption.
Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade fuse the great taste of Mountain Dew with five percent real fruit juice, plus electrolytes for taste. With only 80 calories per 16 oz. can and just the right amount of kick, Mountain Dew Kickstart is the ideal beverage to get you ready for whatever the night will bring.
“Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade give you just the right amount of kick to get you ready for anything the night brings your way,” said Greg Lyons, Vice President of Marketing at Mountain Dew. “Whether it’s an epic road trip, a winner-take-all gaming tourney or a standing-room-only concert, Mountain Dew Kickstart packs 16 ounces of energizing refreshment so you and your buddies can start the night right.”
Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade drop in retail stores nationwide on January 13. Meanwhile, five Mountain Dew Kickstart “Night Machines” are hitting the street across the U.S. to give fans an opportunity to taste the new flavours.
Dubbed one of PepsiCo‘s most successful beverage product launches in the past 10 years, Mountain Dew Kickstart Orange Citrus and Mountain Dew Kickstart Fruit Punch were introduced to offer consumers an entirely new alternative to traditional morning beverages. Retail sales for Mountain Dew Kickstart have already surpassed $150 million since it was introduced in 2013.
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