Mtn Dew is Deliciously Bizarre with Super Bowl #puppymonkeybaby Ad

Filed under, “I can’t believe I’m watching this, but I can’t take my eyes off of it,” Mountain Dew is back in the Super Bowl ad mix with a :30 spot, created by BBDO New York.

puppy-monkey-baby-sb-hed-2016Promoting Mtn Dew Kickstart flavours, and the three key product attributes (Dew, juice, caffeine), the main character is a mashup of three things people tend to love in Super Bowl commercials: puppies, babies and monkeys.

Somewhat bizarre, but certainly on track with previous Mtn Dew Kickstart work, #puppymonkeybaby gets a trio of tired gentlemen in the mood for an evening out and features an infectious beat, with #puppymonkeybaby playing a prominent role, to get the lads up and moving.

This marks the brand’s first foray into Super Bowl advertising in more than 15 years.

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