MullenLowe Lintas Unveils New Family-Focused Campaign for Gits Food Products

Gits Food Products, a pioneer of convenience food in India, has unveiled its latest ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign. This tagline roughly translates to ‘there is no problem or no need to worry, when there is Gits Food products’.

Conceptualised by MullenLowe Lintas, the fresh new TV spots contain two delectable stories centred on their Breakfast and Snack Mixes.

The spots focus on the day-to-day problems faced by families and how Gits mixes can make life stress free. Authentic recipes are one of Gits’s strongest pillars, thus the adverts showcase regional ethnicities to establish this.

Commenting on unveiling the new TVCs, Sahil Gilani, director – sales and marketing, Gits Food said: “We launched our new packaging and communication tagline – Sawal hi nahi banta, yaha banta hai Gits, during Diwali 2018 with our Dessert Mix TVC. We are carrying forward this communication and tagline to our other two mixes categories – Breakfast and Snacks. The adverts are very relatable and highlight the humorous frustrations life throws at us, the films will certainly leave a smile on viewers faces!”

Source: Little Black Book

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