Müller yogurt is calling for time-starved moms to treat themselves to a moment – and a snack – all their own with new dessert inspired flavours. New Müller Dessert Inspired yogurt varieties feature creamy, signature Müller yogurt on top of a layer of fruit or caramel sauce and are served with scrumptious crunchy goodies on the side, providing the best of both worlds – delicious decadence in the goodness of yogurt.
Not only can moms revel in a moment of sanity with the delicious new flavours, but Müller yogurt has a new national marketing campaign dedicated to mom in the US. The #YogurtwithBenefits campaign highlights the unique attributes of Müller yogurt in the context of real mom moments like: “Even a Rough Day Can Have a Choco Ball Lining,” or “Don’t Be Overscheduled and Under-Caramelized.” Plus, YouTube mom-duo, The Girls With Glasses created a custom music video that spotlights a day in the life of mom, and the benefits of taking a quick break with a sweet treat.
“We’re always listening to our consumers and creating products and advertising that relate to them in a meaningful way,” said Brian Hannigan, director of marketing for Muller Quaker Dairy. “From providing moms with a satisfying snack to enjoy when they finally get a moment to themselves, to giving them a much needed laugh in their busy day, we believe every woman deserves a yogurt with benefits.”
- Müller Dessert Inspired Strawberry Cheesecake – Irresistibly rich and tangy cheesecake flavoured yogurt layered above a sweet strawberry swirl, with a crunchy graham crumble on the side.
- Müller Dessert Inspired Raspberry Brownie Supreme – A layer of yummy lowfat yogurt above a tart raspberry mixture with chewy brownie pieces on the side.
- Müller Dessert Inspired Peach Cobbler – A sweet and juicy peach swirl layered beneath creamy lowfat yogurt, with crunchy pecan clusters on the side.
- Müller Dessert Inspired Dulce de Leche Delight – Smooth lowfat yogurt layered over a rich caramel sauce, perfectly paired with crunchy hazelnuts and waffle crisp.
The new flavours join the existing lineup of Müller yogurt available at participating retailers nationwide in the US for a suggested retail price of $1.25. Look for these new varieties in the black Müller packaging in a yogurt aisle near you.