With more Australians than ever working long hours, home delivery services from fine-dining restaurants have become hugely popular. But no one was catering to man’s best friend.
“With less free time, we’re seeing a global shift towards home delivery. We saw this as an opportunity to create a partnership with Australia’s finest food delivery service, foodora, to create a new way to distribute dog food,” said Clemenger BBDO Melbourne Group Account Director, Deanne Constantine.
Foodora integrated My Dog into their digital platform and created a My Dog option at the checkout. Because mealtimes are best spent shared, your pooch can also have top notch nosh delivered when you order your home delivery from some of Australia’s best restaurants.
The foodora delivery rider brings your delicious meal and a beautifully packaged ‘Doggy Bag’ for your pooch. Real proof of the brand promise to ‘Love them back’.
An initial trial has been run in Sydney and Melbourne with great success and will be explored as a nationwide rollout as foodora’s delivery locations expand.