Nando’s PERi-PERi launched a campaign at all of its Washington, DC, restaurants that declares #EveryoneIsWelcome. Hatched after one of the most divisive elections in USA’s history, the campaign expresses Nando’s belief in the values of inclusion, diversity and mutual respect.
On Nando’s social media sites and the windows of Nando’s six DC locations, the South African-Portuguese restaurant known worldwide for its spicy flame-grilled chicken states: “Nando’s PERi-PERi is an Immigrant Employing, Gay Loving, Muslim Respecting, Racism Opposing, Equal Paying, Multi Cultural chicken restaurant where #EveryoneIsWelcome.
Nando’s also is distributing 60,000 free posters to Washingtonians that state #EveryoneIsWelcome with an oversized heart.
The posters are included in copies of the free Express newspaper, available at Metro stations throughout Washington, DC. Nando’s also will pass out the posters at its DC restaurants and encourage shop owners, restaurants and DC residents to download printable versions of the poster at everyoneiswelcome.us, for display in public places.
“During the Inauguration, we want to make it clear that Everyone Is Welcome at Nando’s and in DC. Even if you’ve never sat at one of our tables, you’re welcome to stand with us,” said Burton Heiss, CEO of Nando’s PERi-PERi. “This is a statement of who we are, and the values that our company and employees hold dear. It is meant to be as inclusive as possible. We hope that the campaign will catch on and start a conversation about understanding and respect.”
On Inauguration weekend, Nando’s also made a donation to its longstanding partner, the DC Central Kitchen, which is helping to break the cycle of hunger in Washington. Nando’s will donate 50 percent of all net proceeds generated at its six DC locations on January 20 and 21.
Source: Nando’s PERi-PERi