New Campaign Celebrates Diversity by Offering Cola in Different Skin Colours

German brand ALI COLA has launched a campaign advocating diversity by offering its drinks in various skin colours.

Its visuals, created by Karl Wolfgang Epple and Matthäus Frost, come accompanied with the tagline, “Different outside. Same inside.”

It’s also attached the hashtag ‘#cheerstotolerance’ to the campaign.

Source: Design Taxi

  #cheerstotolerance, ALI COLA, Beverage, Branding, Design, Equality, Germany, Karl Wolfgang Epple, Matthäus Frost, Non Alcoholic, Packaging, Racism, Skin Colour