Newby Teas Unveil New Look for its ‘From the Heart’ Gift Box Set in Time for Valentine’s Day

Newby Teas, the luxury tea company, has launched a redesigned ‘From the Heart’ gift box for Valentine’s Day 2017. Followers of the world’s leading luxury tea brand – will recognise the original design, but with a dramatic twist. The box has changed, but the tea remains the popular mix of ultra-luxury varieties.

With a modern take on the beautiful style of the classical Dutch Masters, the new box design builds on a legacy of award-winning packaging. It is available exclusively online at Newby’s e-boutique – available now for delivery in good time for Valentine’s Day.

The new From the Heart Silken Pyramids gift box design features a twist on the classic aesthetics of the Dutch Masters, with a solitary naughty ladybird adding a touch of wit. The set comprises an assortment of four flawless green teas and tisanes, perfect for romance:

• Strawberry & Mango tisane is a succulent combination with a lingering light honey finish.
• Rooibos Orange blends the nutty flavour of the rooibos shrub, grown only in the mountainous Cederberg region, with the sweet zest of oranges.
• Jasmine Princess green tea – with a gentle floral finish, indulgent, sweet and delicately infused.
• Hunan Green from China’s celebrated Hunan Province, these Silken Pyramids contain the finest leaves, twisted into delicate spirals for sweetness and energy.

Gwen Hustwit, General Manager Creative & Marketing at Newby Teas said: “At Newby Teas, we always aim for the highest standards and deliver freshness in both our tea and our packaging. With romance in mind, and inspired by the iconic golden age of the Dutch Masters, we created From the Heart as a transcendent experience for tea lovers. Each flavour takes you on a journey to a different part of the world from the comfort of your tea cup.

At Newby, we are dedicated to reintroducing quality and uncompromising flavour to everyone’s cup of tea. Like making love, tea should be slow and sensual, not a cheap, disappointing quickie. We went for this design because of its heady mix of the traditional and the modern. Our creative team threw in a version with a naughty ladybird, and we loved it. This is a truly luxurious Valentine’s treat at an affordable price.”

From the Heart Silken Pyramids gift box contains 20 sachets – across four varieties of luxury tea, costs £20.00.

Source: Newby Teas

  Beverage, From the Heart, Gift Box, Marketing, New Look, Newby Teas, Non Alcoholic, Packaging Design, Promotion, UK, Valentine’s Day