To launch its second season as an Official Sponsor of the NFL, Skittles candy has vowed to “Make Game Day Awesomer” by ensuring fans everywhere have plenty of Skittles to last the season.
Skittles’ biggest fan, Seattle Seahawks All-Pro running back Marshawn Lynch, appeared on the home shopping television network EVINE Live to give NFL fans a unique opportunity to Taste the Rainbow on game day.
The video, which was featured on the TODAY Show, ESPN Sports Center, Yahoo, Fast Company and Huffington Post, shows Marshawn demonstrating his unique love for his favorite candy by selling Skittles on-air in a five-minute segment. In a hilarious twist on typical shopping network offers, the brand’s biggest fan is now playing the role of high-profile pitchman.
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