New Obi Probiotic Soda is on a mission to make healthy choices affordable and fun. Made from live, probiotic water kefir, organic juices and organic stevia, each 12-oz. bottle of Obi contains billions of beneficial probiotics and less than 20 calories with two to five grams of natural sugar, but tastes just like a delicious soda.
“Obi fills a gap that is missing in the beverage category between expensive health products that cater to a small niche and cheap processed products that have mass appeal,” said David Lester, CEO.
“We don’t think consumers should have to choose between something that tastes good and something that’s good for them. It’s taken us five years to develop, but we’re excited to be able to offer a probiotic, organic soda that’s accessibly priced, delicious and extremely healthy.”
Obi is packed full of powerful probiotics: a water kefir ferment with 20 different strains of probiotic cultures. This unique blend delivers the added benefits of a “symbiotic ferment” – cultures that work extra hard as a united group to produce beneficial compounds like organic acids, vitamins and enzymes that can help to support digestive and immune health. Obi is certified USDA organic, certified non-GMO, gluten-free, vegan and paleo, and contains 20 to 40 percent of the recommended daily allowance for Vitamin C.
Each of the four Obi flavours – Organic Root Beer; Tart Cherry Vanilla Bean; Valencia Orange & Grapefruit; and Meyer Lemon & Lime – is stevia and fruit-sweetened. Obi Founder and Product Developer Ben Goodwin and his team of organic chemists, microbiologists and flavor experts spent two years developing their own proprietary organic stevia blend with no bitter aftertaste, no GMOs and no corn products (erythritol).
Obi has partnered with beverage incubator LA Libations to launch the product on both coasts, with new stores being added each month.
Obi is currently available in the refrigerated cold case at Ralphs, Mother’s Market & Kitchen and Jimbo’s Natural Foods Grocer throughout Southern California; at New Leaf Community Markets, Focaccia Market & Bakery and Berkeley Bowl Marketplace in Northern California; at Fred Meyer and New Seasons Markets in the Pacific Northwest; and at independent and small chain grocery stores in the Northeast, including Mrs. Green’s Natural Market, DeCicco Family Markets, Union Market, Balducci’s Food Lover’s Market, Wild by Nature Market and Dean’s Natural Food Market. The price for one 12-oz. bottle is about $2-$3.