Parker Williams Designs Packaging for Branston’s Relish Re-launch

Branston01Following a successful pitch, Parker Williams is delighted to announce its latest project with Mizkan Europe Ltd for its Branston portfolio. Working on the re-launch of the Branston relish range was a fantastic introduction into the world of Branston with design creation for five exciting new relish flavours available from June 2014.

Victoria Adams, Branston brand manager says: “Working with Parker Williams on this project was a pure delight. Their work is always eye catching and they did a fantastic job with our new relishes – they look truly delicious! Beyond them being visually pleasing I’m also pleased to say that the ‘Make it Special’ packaging has real shelf appeal. 22 per cent of lapsed buyers stated that the packaging had the potential to convert them to buy Branston, which is a fantastic result!”

“As one of Britain’s best loved brands, we were keen to maintain Branston brand equity within the design” says Jo Saker, creative director at Parker Williams. “We wanted to build on the ‘Make it Special’ brand campaign whilst giving the new relishes a smarter, more impactful presence on shelf”.

Informed by Branston user research, the relish label design uses inspirational photography and strong flavour cues to encourage users to experiment and most importantly – enjoy!

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