In its biggest product launch in recent history, Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, is combining four different Doritos shapes and flavours in one bag for a multi-sensorial experience with two new mouth-watering mixes.
The first all-Doritos style chip mix will reinvigorate the snack mix category — answering fans’ searches for bold new snack options with unique flavour and shape combinations.
“Doritos Mix gives fans what they’ve been seeking in two new flavours: Cheese Explosion and Taco Explosion — bringing out a ‘Four Snacks in One’ Doritos experience,” said Jeannie Cho, VP of marketing, Frito-Lay North America. “Our consumers have told us they’re seeking bold flavours and greater variety. With Doritos Mix, they now have a unique blend of four different flavours and shapes in one bag.”
The Cheese Explosion mix will include the flavours: Nacho Cheese, Four Cheese, Jumpin’ Jack Cheese and Spicy Nacho; while the Taco Explosion mix-up will include the flavours: Spicy Nacho, Sour Cream, Taco and Salsa. All of the mixes will include the following various shapes: the iconic Doritos Triangle, Dinamita rolled tortilla, a twist and an open triangle.
Doritos Mix snacks are now available USA-wide in two sizes – a 3.0-oz. bag for a suggested retail price of $1.49 and a 9.5-oz bag for a suggested retail price of $4.29.