The Christmas season is upon us, ushering in excitement, celebration and heartfelt memories for families. Of all the fun traditions of the holidays, nothing captures holiday spirit like Ugly Christmas Sweaters with their over-the-top colours and annual parties they inspire.
To celebrate the holiday season, the iconic Pillsbury brand is not only warming ovens, but also hearts with the release of the first-ever Pillsbury Ugly Christmas Sweater holiday line. The sweaters will be available to consumers in two designs that feature the iconic Doughboy taking part in treasured holiday activities:
- “Let it Dough” – With a wintery theme, this sweater highlights two of Pillsbury’s most beloved icons – the Doughboy and crescent rolls – complete with a baking-inspired phrase that will leave spirits merry and bright!
- “It’s Lit” – Rock the Doughboy in this themed sweater. Gifts, twinkling lights and a perfectly decorated tree stand out against the traditional Christmas colour scheme of this design.
“We love hearing stories from our consumers, telling us how Pillsbury products are always part of their Christmas memories and traditions,” said Cassi Dermody, Marketing Communications Manager for Pillsbury. “Ugly Christmas sweaters have become a new tradition in recent years. As people celebrate Christmas, we wanted our Doughboy to join in on the fun!”
The Doughboy Ugly Christmas Sweaters officially went on sale Wednesday, December 5 and sold out within two hours; however, there is still a chance to get your very own sweater through a sweepstakes hosted here.
To add to the fun, Pillsbury is encouraging Doughboy-lovers to “don their Doughboy apparel” during upcoming holiday soirees or in celebration of National Ugly Sweater Day on Friday, December 21, and share on social using #Pillsbury.
Source: General Mills