Pure Leaf Iced Tea, a product of The Pepsi Lipton Tea Partnership, today unveils its new ‘Perfect Pairings’ campaign with Food Network’s Chopped and host Ted Allen, to help consumers find the perfect food and beverage pairings for any meal or event.
The campaign also features the brand’s latest flavor innovation, a Not Too Sweet line of ready-to-drink iced tea. The Not Too Sweet line-up includes two new flavors – Not Too Sweet Peach Tea and Not Too Sweet Honey Green Tea, available on shelves nationwide.
“We’re excited to work with Ted Allen to help find Pure Leaf pairings for any dish or occasion and to introduce our fans to the new Not Too Sweet flavors,” says Eric Allen, Senior Brand Manager, Pure Leaf.
“The brand shares Ted Allen’s culinary passion and love of entertaining which makes him the perfect partner for this campaign.”
Allen hosts 60-second vignettes during episodes of the Food Network’s hit show, Chopped. The vignettes feature four chefs from across the country competing in a Chopped-style competition in which they are challenged to create delicious dishes using a surprising mix of ingredients—all of which pair well with Pure Leaf.
The vignettes will air through September 30 and are also featured on here.
“With a fresh-brewed taste and many flavors to choose from, Pure Leaf is so easy to pair as a beverage accompaniment or even as an ingredient,” says Ted Allen, host of Food Network’s Chopped.
In June, Pure Leaf and Allen continue their search for the perfect Pure Leaf pairings at the FOOD & WINE Classic in Aspen. A workshop on the “Science of Pairings” will include a panel of experts and focus on the science behind why certain ingredients pair better than others and how taste buds play a role in the food decisions foodies make every day.
The campaign will also be supported through a robust grassroots sampling tour across the country that will run from May through October and appear at major culinary events.
Pure Leaf, including the Not Too Sweet line, is available in 18.5-oz single-serve bottles and a 59-oz multi-serve carafe. Additional Pure Leaf flavors include, Unsweetened Iced Tea, Sweetened Iced Tea, Extra Sweet Iced Tea, Iced Tea With Raspberry, Iced Tea With Lemon (diet and regular) and Iced Tea With Peach (diet and regular).