In celebration of nationwide sushi brand RA Sushi’s 21st anniversary, it has joined forces with full-service agency, Chemistry to create the first of its kind: alcohol-infused sushi roll.
RA Sushi is known for its inventive sushi rolls and creative cocktails served in a fun and sexy environment and there is no better way to celebrate turning 21 than with a dish that you need proof of age to order.
The campaign reinvents an exciting rite of passage – the 21st birthday – and puts a new spin on how people can celebrate with both alcohol and food.
Developed in partnership with Chemistry, the unique Spiked Sake Roll, will be available the entire month of October.
The campaign, which includes both digital (Facebook, Instagram, Waze, Sito display platform, Pandora) and PR elements, aims to increase brand awareness and subsequently in-store traffic.
Source: Chemistry
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