REF+T Recreates Ghost Movie Scene to Talk About Lactose Intolerance

Lactosil, an enzyme supplement for people with lactose intolerance, launches a new campaign: Ghost.

The spot claims people to stop suffering for milk by showing a woman crying in front of a window-shop because she is lactose intolerant.

The idea was inspired by the love-hate relationship of those people with dairy products and uses the Ghost movie soundtrack to bring a melancholy feeling.

The idea came from REF+T, agency based on São Paulo, Brazil.


Agency: REF+T
Client: Lactosil
Chief Creative Officer: Renato Pereira, Marcelo Tripoli
Creative Director: Deny Zatariano
Creatives: Cadu Batista, Marcelo Brito
Chief Operations Officer: Ricardo Calfat
Account Director: Fabíola Toschi
Account: Agnes Carvalho, Patrícia Lucato
Head of planning: Joice Malavolta
Chief Media Officer: Fernando Calfat
Media Director: Fernanda Gallo
Media: Daniela Caetano
Head of performance: Fernanda Andresa
Production Company: BossaNovaFilms
Director: Ale Lucas
Sound production: Ritmika

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