Sacla Picks The Village Communications To Handle UK Media

Sacla, the Italian food brand, has appointed The Village Communications to run its media buying and planning account after a competitive pitch.

The Village will take over the £1m account immediately from the incumbent, John Ayling and Associates.

The vast majority of marketing activity for the brand will be focussed on Sacla’s Classic Basil Pesto product, with a small amount of activity for the brand’s wider range of sauces and antipasti.

Clare Blampied, the managing director of Sacla UK, said: “The vision for our business is to have the best tasting Italian and food drink, and a know-how that will deliver us the growth we need by 2020.”

  Food, Italian Food, Marketing, Media, Pesto, Sacla, The Village Communications, UK