“SHARE A COKE” IS COMING BACK TO GREAT BRITAIN

The magic of finding your name on the iconic personalised can returns after over a decade

Coca-Cola is bringing back its legendary “Share a Coke” campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection. In 2013, the brand launched this first-of-its-kind campaign in the UK in which you could find your name in place of the logo – an industry-first in personalisation. Once again you will now be able to share a Coke with friends to celebrate your friendships and create memories that will last a lifetime.

Did you know that 72 per cent of Gen Z seek authenticity and want to connect with real people in everything they do*? In a world where interactions online can feel momentary, sharing a Coke offers a tangible way to show you care. With this being the first time Gen Z will experience “Share A Coke”, the brand’s unique customisation platform will offer even more names to choose from, be it a nickname, surname or personal term of endearment, and the ability to add your own personal touch. If you can’t find your name in store, simply scan the QR code (on pack or point of sale), which will take you to the “Share a Coke” digital hub. Users can create a truly unique Coca-Cola pack to express appreciation for friends, family, and loved ones. It’s a simple gesture that can strengthen connections.

Alongside the much-loved name personalisations available, for the first time, Brits will be able to choose from a range of other nicknames and phrases around friendship, such as “My Bestie”, “My Bae”, “My Mate”, “My Fam” and “My Day One”.

To celebrate the relaunch of “Share a Coke”, the brand has created the Share a Coke Memory Maker – an online digital experience that allows you to create memes with your friends and family while enjoying a refreshing Coca-Cola. Partnering with famous creators to create unique templates, you can make your own personalised videos using your own content.

So how can you join the fun? Look for personalised Coca-Cola packs in store from May 1^st and get ready to share the magic with your mates.

Elodie Peribere Senior Marketing Director UK & Ireland at Coca-Cola says: “‘Share a Coke’ is about celebrating the magicof human connections, one personalised Coca-Cola pack at a time. Returning after its initial popularity in 2013, we’re excited to be able to give consumers more ways to connect over a Coca-Cola. Given the nation’s fondness for nicknames, Brits have the chance to personalise a can with a surname, term of affection or nickname of choice, meaning people can create something totally unique to them.”

*Kantar, 2023

Source: Coca-Cola

  Beverage, Campaign, Coca-Cola, Coca-Cola Great Britain, Marketing, Non Alcoholic, UK