Springetts Redesigns Monty Bojangles

MBJ_Visual_3together_STAugust sees the relaunch of the Monty Bojangles range of chocolate truffles with new packaging by Springetts Brand Design Consultants.

The brief for the current range of six products was to reassess the existing brand to visually communicate a coherent brand story and engaging philosophy, establish the brand’s fame as ‘truffletiers’, create a challenger brand that was unique to the category and communicate the brand’s quality without losing its ‘anytime feel’.

Each box shows a ‘new adventure in taste’, suggested by a collage of Victorian etchings, original botanical drawings and hand-painted illustrations on a fresh, vibrant colour palette. These collages make the packs unique and stand out from the competitors on-shelf.

The new packaging will be listed in Co-op, Tesco, Waitrose, Morrisons and a number of selected high street retailers from late August/early September.

“Monty Bojangles were thrilled to be working with Springetts, whom we see as the cutting edge of innovative, creative packaging design. We are utterly delighted with the results of their hard work and believe they have truly captured all of the passion and excitement of the Monty Bojangles world.” Andrew Newlands and Pamela Bateman (owners).

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