Starslush, the fruity iced slush drink range from Vimto Out of Home, is launching a new Blood Orange flavour for Halloween. The limited edition product will be available from September across leisure outlets, pubs and theme parks throughout the UK.
Vimto’s new Blood Orange slush is designed to continue excitement for the product into the autumn. Halloween is a hugely popular event in the UK, a period now worth over £300m, providing a wealth of opportunities to retailers and operators.
Vimto Out of Home is the leading provider of frozen beverages in the UK Out of Home market, selling over 25 million cups per year. Its popular Starslush range is free from artificial colours and nasties such as azo dyes, and comes in a range of different flavours, including Blue Raspberry, Strawberry and Vimto, all fortified with vitamins A, C and E.
Ed Jones, Senior Customer Marketing Manager, Vimto Out of Home, says: “British consumers have already demonstrated a taste for blood orange. In fact, the flavour is now worth £8m to the UK market. What’s more, we’re seeing greater demand for frozen drinks all year round, especially at an increasing number of pubs and bars. Our new blood orange flavour really taps into customer appetite for new and exciting flavours. Starslush is a brand leading the way, and this seasonal activation allows operators to take advantage of that, whatever the weather.”