Start-up Brand DRINKS3 Launches New Responsible WATER3 in SIG’S Combidome Carton Bottle

To help achieve its goal of becoming the UK’s lowest carbon footprint drinks brand by 2022, start-up DRINKS³ (Drinks Cubed) has launched its new premium mineral water in SIG’s unique combidome carton bottle with SIGNATURE packaging material.

WATER³ (Water Cubed) is a pure mineral water product sourced from the valleys of Lower Saxony in Germany. The water is packaged in SIG’s carton bottle combidome, which combines the best features of a carton pack with the best features of a bottle, is fully recyclable, primarily made from FSC-certified paperboard, and provides the best CO₂ performance compared to other beverage packaging solutions on the market. WATER³ is therefore a fantastic alternative to what would usually be plastic packaging.

WATER³ also uses SIG’s SIGNATURE packaging material, meaning most of the used polymers are linked to wood-based renewable materials through a process called mass balancing. Added to this is an ultra-thin aluminium foil certified to the Aluminium Stewardship Initiative (ASI) standard.

DRINKS³ aims to lower its carbon footprint through using plant-based and responsible materials that generate significantly less CO₂ than other beverage packaging, and by supporting efficient transport and distribution to reduce emissions even further. The brand also plans to help reduce the use of single-use plastics by actively encouraging consumers to choose products with packaging offering environmental benefits and to recycle them.

“At DRINKS³ we know that consumers around the world are seeking more natural and ethically-produced products, which is why we believe in providing products that are good for the mind, body and planet,” said Ravinder Sandhu, Co-Founder at DRINKS³. “Choosing the carton bottle for our new WATER³ therefore was a natural choice – offering consumers responsible product packaging that’s innovative within the premium mineral water market.”

Through SIG’s combidome with SIGNATURE packaging material, DRINKS³ is catering to the demands of modern eco-conscious consumers while offering a high level of convenience and differentiation.

The unique carton bottle enables the product to stand out on retail shelves while guaranteeing a smooth pouring action and making drinking straight out of the carton easy. Together, these packaging properties are an ideal fit for the growing water and near-water trend with consumers seeking tasty and healthy refreshment even when on the move.

“Working together with DRINKS³, we are proud to launch an innovative water product in a sustainably-driven packaging solution that will make a real difference for both consumers and the planet,” said Norman Gierow, Head of Marketing Europe at SIG. “Our cooperation with start-up brand DRINKS³ supports our longer terms goals of giving more to society and the environment than we take out, and always acting sustainably and responsibly.”

In partnering with SIG, DRINKS³ is leveraging the potential of SIG’s Product Innovation and Differentiation platform – a drive to deliver innovative product and packaging solutions that enable businesses to satisfy ever-changing needs.

Source: SIG

  Beverage, combidome, DRINKS3, Marketing, Non Alcoholic, Packaging, SIG, UK, Water, WATER3