Grocery prices in July fell by 1% month on month according to data from groceries website mySupermarket.
After a small rise in June – the first increase in price in 2015 – prices continued to fall from £86.84 for an average basket of products in June, to £86.11, a weekly saving of 73p.
When compared to 12 months ago the same basket in July 2014 was 6% more expensive at £91.39, resulting in a huge saving for shoppers of over £5.
mySupermarket’s Groceries Tracker monitors the cost of the same 35 most commonly bought grocery products and publishes the prices on a monthly basis.
The products that decreased the most in July compared to June were bananas (-4%), fresh peppers (-4%) and tomatoes (-3%). The items that increased the most in the last month included broccoli (3%), mushrooms (3%) and deli bacon & ham (2%).
The summer brings extra cheer for fans of ice cream as mySupermarket research reveals that the price of the most popular ice creams in July fell 4%. The study of the most popular 40 branded ice creams show significant drops compared to July 2014. Savers can cool off with Cornetto Mint Cones (down 18% to £1.51), Oreo Vanilla Ice Cream Cones (down 17% to £1.79) and Magnum Mini Double Caramel & Double Chocolate (down 16% to £2.74).
Gilad Simhony, CEO of mySupermarket, said: ‘’The last year has seen a huge fall in the cost of grocery essentials and a weekly saving of over £5 will be welcome news for shoppers who continue to look for the best value when comparing prices. Out of the 35 products that make up our weekly basket only apples and baked beans have increased. Regular buyers of vegetables and chicken should be particularly pleased as these products have fallen the most in the last 12 months.’’
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