South Australian-based family-owned winery, Wakefield Wines, will release a rare, ultra-premium wine to celebrate 50 years of winemaking on 1st May, with standout packaging by drinks design specialist Denomination. The wine celebrates the founding purpose of the South Australian family winemaker, which was to craft new world wines to rival those of the old world, particularly […]
To celebrate its 50th anniversary, Intermarché is back with a new film from the saga “we are producers and retailers to help you eat a little better every day”. In 2017 Intermarché moved millions with a three-minute film that allowed the brand to cover an emotional territory previously unseen in its category. We discovered a […]
Victoria Bitter is asking Australians to re-create the iconic ad that has echoed throughout pubs and lounge rooms for decades, with the best submissions to be used in a new campaign. In 1968, the first ads featuring the classic line “a hard-earned thirst needs a big cold beer” aired. Since then, drovers, tradies and sportsmen […]
The Big Mac, the iconic “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun”, sandwich turns 50 this year. To celebrate the McDonald’s menu item’s longevity, TBWA\Paris has crafted a campaign featuring patrons in retro looks from the various decades of its existence. The campaign shows that, over the past […]
With the Special Olympics USA Games in full swing in Seattle, Coca-Cola is using the opportunity to celebrate the organisation’s 50th birthday with a campaign starring three athletes. Coca-Cola, which has been a sponsor of the Special Olympics since it was founded in 1968, is spotlighting Katy Wilson, Matthew Wynne and Marcia Barret in the campaign, all […]
A new ad campaign created by Leo Burnett London takes viewers from the 1970s to the present day, celebrating 50 years since the first ever appearance of McDonald’s Big Mac. The campaign seeks to remind customers of how much they love a Big Mac, as well as encouraging those who have never tried a […]
The perfectly rotund London IMAX landmark has been transformed into a colossal Big Mac to celebrate the 50th anniversary of McDonald’s iconic burger. A Big Mac of the same proportions as the iconic IMAX would measure a gigantic 1,734 square metres. The spectacular IMAX display is powered by 48,000 LEDs of every possible colour to […]
Absolut has created a powerful poster campaign to highlight the fact that it is still illegal to engage in same-sex activity in 72 countries worldwide as part of its campaign for a more inclusive and open world. Launched on the 50th anniversary of the amendment of the Sexual Offences Act – the Act of Parliament […]
Strategic brand design agency, Springetts have refreshed from branding of Nestle owned lollies, FAB, ahead of it’s 50th anniversary. “FAB had lost its cool and was coming up to a milestone birthday. The packaging had evolved to look like every other lolly brand in the freezer. Everyone recognises a FAB and the packaging should be no […]
The definitive luxury malt, The Dalmore is set to release an exceptionally rare, Domaine Henri Giraud champagne-finished, 50 year old single malt to mark its Master Distiller Richard Paterson’s 50th year in the whisky industry. As the creative force behind some of the most iconic and innovative releases in the world, Richard Paterson’s passion, expertise […]