HANGOUT-OF-HOME: Absolut Vodka & SPRITE help Londoners pull off the ultimate unplanned hangout

HANGOUT-OF-HOME: Absolut Vodka & SPRITE help Londoners pull off the ultimate unplanned hangout

Creative activation from Absolut Vodka & SPRITE, the latest innovation from The Coca-Cola Company and Pernod Ricard, shows Londoners they don’t need reservations, invites, or wristbands to pull off the perfect hangout. They’ll just need a blanket. No plan? No problem, as Absolut Vodka & SPRITE transformed billboards around Clapham Common, London, into giant 32-sheet […]

ABSOLUT VODKA PARTNERS WITH HEINZ TO LAUNCH A NEW LIMITED-EDITION PASTA SAUCE

<strong>ABSOLUT VODKA PARTNERS WITH HEINZ TO LAUNCH A NEW LIMITED-EDITION PASTA SAUCE</strong>

Absolut, the UK’s No.1 premium vodka[1], has today launched its latest partnership, reinforcing the brand’s long and proud history of inspirational collaborations and bringing to life Absolut’s core belief that incredible things can be achieved when we mix and come together. The brand has partnered with Heinz, creators of world-renowned tomato-based products, to bring its […]

Absolut Comeback / Recycle – Sustainability wins with bold redesign.

Case Study: Winner of 2 x Gold FAB Awards and Joint Winner of FABulous ( Best In Show ) Packaging Design at The 22nd FAB Awards

Absolut Comeback / Recycle – Sustainability wins with bold redesign.

FAB News are looking at back at some of the outstanding projects that were awarded at the recently concluded FAB Awards. We spoke with John Lagervist, Executive Creative Director at Drama Queen Communications. Their Absolut Comeback / Recycle project won 2 x Gold FAB Awards and a joint FABulous ( Best in Show ) for […]

Absolut Teams with Jesse Tyler Ferguson to ‘Stop the Sugar Coating’ in Celebration of New Absolut Grapefruit

Absolut Teams with Jesse Tyler Ferguson to ‘Stop the Sugar Coating’ in Celebration of New Absolut Grapefruit

 Absolut Vodka, the #1 imported vodka in the US, unveils its #NoSugarCoating campaign to celebrate its latest flavoured vodka – Absolut Grapefruit – made with no added sugar. With the help of actor, from Emmy-award winning series Modern Family, Jesse Tyler Ferguson, Absolut is proving just how refreshing transparency can be with a series […]

Absolut Launches Global Selfie Campaign for Travellers

Absolut Launches Global Selfie Campaign for Travellers

Absolut Vodka has launched a ‘Global Selfie’ campaign to mark the launch of its Limited Edition bottle, Absolut World. Developed specifically for the Travel Retail sector and to celebrate Absolut’s global unity brand pillar, the campaign was created by Agency TK and is now live in airports across Europe, New Zealand, Australia and Asia. Aimed […]

Absolut Employees Bare All to Show it Really is ‘the Vodka with Nothing to Hide’

Absolut Employees Bare All to Show it Really is ‘the Vodka with Nothing to Hide’

 Absolut launches a brand new film ‘the vodka with nothing to hide’ to prove just how transparent things are in Åhus, Sweden and features employees totally in the nude. From Absolut Vodka’s CO2 neutral distillation process to their sustainable ethos, viewers are invited on a revealing journey to discover how Absolut not only has […]

Absolut Unveils Absolut Electrik Bottle In Striking Silver & Electric Blue

Absolut Unveils Absolut Electrik Bottle In Striking Silver & Electric Blue

Absolut announced its newest limited edition bottle, Absolut Electrik, available in striking silver and electric blue. The new bottles feature Absolut Original Vodka and will be available starting October 1, 2015 through the holiday season to help partygoers and throwers turn their nights “Electrik.” The Absolut Electrik bottle is the latest continuation of Absolut Nights, […]

Minibar Launches Collaboration with Absolut Vodka

Minibar Launches Collaboration with Absolut Vodka

Minibar, the premier online destination providing consumers and businesses with access to on-demand alcohol delivery, announced the launch of a partnership with Absolut Vodka, the number one premium vodka in the U.S. The partnership is a pilot program launching in New York that provides users with custom cocktail kits on-demand for the holidays. The two […]

Absolut Launches New Price-Marked Packs

Absolut Launches New Price-Marked Packs

Absolut Vodka is launching a £13.49 price marked pack for its 50cl bottle aimed at the independent off-trade, following the successful introduction of both Malibu and Campo Viejo price marked packs earlier this year. The mechanic aims to help independent convenience retailers drive rate of sale, by offering consumers premium vodka at an accessible price […]