Mars Food Australia has launched its new campaign for MasterFoods via Clemenger BBDO Sydney, encouraging all Australian’s to Make Dinnertime Matter. The work follows last year’s launch of the Make Dinnertime Matter platform, and is inspired by the insight that dinnertime rituals are different in every family, and that’s what makes it special. Tim Hicks, […]
Valentine’s Day isn’t until February 14 – but many Brits are already over it! In the first of the two new Valentine’s Day radio ads from KitKat and J. Walter Thompson London, the narrator suggests several different ways in which listeners can #Romance and celebrate the day; from a dozen red roses in a blender, to flattening […]
Snickers’ popular ‘You’re Not You When You’re Hungry’ platform has served as the bedrock to their communication strategy for almost a decade. In this fresh new take from Impact BBDO, Snickers gets users to actively engage with the much-maligned, often skipped YouTube pre-roll format. YouTube pre-rolls are notorious for being skipped, so Snickers have created […]
To trigger nostalgia over the first time customers tasted one of its milk chocolate squares, European brand Milka has launched “First Tastes,” a digital campaign that explores other, less tender first bites. Among them is the first time a woman eats octopus, a boy eats pickles, a baby tries a lemon, or—funnier still—a grandmother is […]
Recipe kit delivery service HelloFresh has launched a new campaign to inspire and encourage households to cook and eat together via Emotive. HelloFresh was the first to launch the meal kit concept in Australia, delivering pre-portioned fresh ingredients and quick, healthy recipes for dinners each week. The company has grown from former Masterchef contestant and […]
Arnott’s Tim Tam has created a new campaign via creative agency TKT Sydney, that playfully embraces the hyperbole and mania surrounding its latest collaboration with the demigods of dessert, Gelato Messina. The campaign and visual treatment is intended to deliver news so fist-pumpingly-all-the-exclamation-points-combined-amazing, the public will literally be crippled with excitement. The new work, which […]
Leo Burnett London has created a campaign for McDonald’s beef which represents the first time the fast-food company has focused on the process by which its beef burgers are made. The work began airing on TV, online and in cinemas from Friday February 3rd, and runs for seven weeks across the UK, until 22nd March. […]
On February 7th, GALAXY Chocolate launched its new film, Chase, for Valentine’s Day. Directed by Juan Cabral, the film provides a soulful and modern take on the classic love stories we’ve come to expect at Valentine’s. It reflects the simple reality of our increasingly busy lives and the importance for us all to make time […]
McCann Lima signs the newly release 60” TV spot that presents the new brand positioning for Cusqueña Beer, the most iconic beer brand in Peru. The TV spot highlights the uniqueness of Peruvian culture, in gastronomy, fashion, architecture etc.. stating that Peruvian rather then settling for the established seek to create their own path, therefore […]
Hunger was the root cause of an off the field fumble during the Snickers live Super Bowl LI commercial on February 5, as Adam Driver missed his mark to begin the spot. The mishap demonstrated once more the effects of what can happen when you’re hungry and off your game. In response, Snickers released the […]