Subway has introduced its first ever seasonal sub, the Festive Feast, with an ad centering on the sub as a pick-me after remembering the social missteps at a recent holiday work party.
The meaty sandwich, packaged with turkey breast, pork sausage, bacon, cranberry sauce and a choice of salad is the brand’s attempt at adapting to the changing cravings of consumers during Christmas,
To publicise its efforts to emulate Christmas dinner (minus the brandy perhaps), Subway is rolling the campaign out across TV, OOH, cinema, digital and press, as well as VOD, targeting 18 to 34-year-olds.
On the Sub and the ad, from McCann London, Sacha Clark, marketing director Subway, UK and Ireland, said:
“It’s been a longtime coming and we are extremely excited to be celebrating the season with our customers in this way. Our first festive sandwich is a deliciously meaty treat that contains all the goodness you’d expect to enjoy at this time of year, in one Sub.”
Source: The Drum