Grey London has released their first campaign for iconic British brand Birds Eye, and the first for its peas range in five years. Cinematic and emotive, the premise is simple: to highlight the amount of love and care that goes into growing every single little pea.
The launch of this film forms part of Birds Eye’s shift in its marketing strategy to tap into the latent love that consumers have for its iconic products. It was directed by Marcus Söderlund and features a bespoke soundtrack – Let There be Light – by composer Joseph Alexander.
Creative Agency: Grey London
Group Creative Director: Sue Higgs
Executive Creative Director: Dom Goldman / Vicki Maguire
Creative Director: Andy Lockley / Matt Doman
Copywriter: Pete Gatley
Executive Producer: Emma Fasson
Producer: Elaine Coyle
Account Management: Jeremy Pyne / Camilla Ashenhurst / Ryan Lacey / Fay Taylor
Planning Director: Amelia Redding
Production Company: Academy Films
Producer: Medb Riordan
DOP: Daniel Takács
Director: Marcus Söderlund
Source: Little Black Book