Did you know that when Coca-Cola first launched in the 1800s, it contained cocaine? This ingredient was only removed in 1903 due to growing hostile sentiment about the drug. This controversial heritage was naturally downplayed when Coca-Cola gave itself a wholesome image—however, a new ad campaign that appears to embrace this aspect of the company’s […]
DOVE Chocolate is rolling out the red carpet this Sunday, Mar. 2, for its newest TV ad, which features Audrey Hepburn and is airing during the OSCARS “Red Carpet Live” on ABC. The cinematic ad for DOVE Dark Chocolate uses 3D computer-generated technology to capture Hepburn’s classic style and infectious smile. http://www.youtube.com/watch?v=W55yAyXT5s8 The ad shows […]
http://www.youtube.com/watch?v=OCXr7ECpGQg As an official partner of the 86th Academy Awards, Pepsi will make Oscar night one to remember by celebrating cinema and the impact it has made on consumers through its latest 60-second creative titled “Mini Hollywood,” starring 1996 Best Supporting Actor Oscar winner Cuba Gooding Jr. The creative will debut on Sunday, March 2 […]
https://www.youtube.com/watch?v=O_LJVfKN2iI Lipton revealed plans for the launch of its “Be More Tea campaign,” a new global brand positioning encouraging people to snap out of their routines and to embrace each day with a more present, playful and thoughtful mindset. The campaign will kick off with a 60-second spot to air during the Academy Awards featuring […]
Mirinda, from PepsiCo, has appointed Anomaly as its creative agency to launch their 2014 summer campaign in Mainland China. Mirinda is one of China’s top-selling flavored carbonated soft drink. As Mirinda continues to drive growth and innovation, their search for new business solutions led them to collaborate on a project with Anomaly, a new model […]
Advertising agency DDB Stockholm has created a clever billboard for McDonald’s that brings across its message in a witty, visual way. Although Sweden and Norway are very close neighbors, prices for food, tobacco and alcohol is much higher in the latter than in the former. To highlight how a meal at McDonald’s is cheaper in […]
http://www.youtube.com/watch?v=9pOO-JiLrwA#t=0 M&C Saatchi Group and Ginsters, the number one brand in savoury pastries and sandwiches, have unveiled a tongue-in-cheek integrated campaign – ‘Feed the Man’ – celebrating the heroic and often unspoken acts that the men of Great Britain perform on an almost daily basis. The campaign, launched on Wednesday 12 February, centres on a […]
http://www.youtube.com/watch?v=2kfqsbABHr8#t=0 Beer and cider producer Heineken UK has been told it must not use an advert for Kronenbourg 1664 that implies that the product was manufactured and brewed in France. The Advertising Standards Agency (ASA) ruled that both the press and TV ads for the drink were ‘misleading’ as they implied that Kronenbourg 1664 was […]
http://www.youtube.com/watch?v=swagm8F4h7k This week Heineken unveiled its latest global television ad campaign in the U.S., “The Odyssey,” celebrating the premise that every man is legendary at something. For the first time in its history, the premium beer brand has cast men with “unique skills” in its TVC to play the central protagonists. The ad follows the […]
http://www.youtube.com/watch?v=iISQEwleMuo&feature=youtu.be Pepsi, the official sponsor of the Super Bowl XLVIII Halftime Show featuring Grammy award winning artist Bruno Mars and the Red Hot Chili Peppers, created a bright moment for both fans in stands and tens of millions watching around the world to kick-off the Pepsi Halftime Show. More than 82,000 fans literally lit up […]