Confectionary brand Hosta has mounted an out-of-home (OOH) initiative as part of its ‘keeping Britain nuts’ campaign. Promoting the Mr Tom peanut crunch bar, #TOMFACE, booked direct with JCDecaux, is described as ‘a celebration if the nutty pastime of gurning’ and is targeting rail and roadside passengers nationwide through static and digital sites. The campaign […]
http://www.youtube.com/watch?v=WYtfMYKqnrg New York-based advertising agency DeVito/Verdi has created a humorous advertising spot for discount grocers, Price Chopper. Just for the holiday season, this ad sheds the reputation that discount grocers stock poor quality meat and supplies. In the ad, a mom is getting ready to bring out a holiday meal for her family when she […]
Love them or hate them, brussels sprouts are an inescapable fact of a good old-fashioned British Christmas – but what would you do if you were faced with 4,000 of them? http://www.youtube.com/watch?v=93xW3-HPOv0 That’s what happened when Artem SFX, an award-winning physical special effects company, were recently asked to help bring to life the new Christmas […]
John Smith’s Extra Smooth, one of UK’s favourite ale, is ‘upping the ante’ with the launch of a new creative campaign that harnesses the brand’s links to horseracing and the smooth, No Nonsense credentials for which the beer is famous. The year-round press and radio campaign, which will embrace brand ads and racing advertorials, will […]
http://www.youtube.com/watch?v=8Vv_M2jBDf4 It’s happened: The Kraken has burst from the realm of myth into the living world—and into living rooms across America. Premium spirits importer Proximo Spirits has launched a new television and digital campaign for it’s rum brand, that features the eponymous, epically-proportioned Kraken destroying a ship in jaw-droppingly photo-realistic high definition. The action is […]
Everyone has a story. The Bacardí brand and family’s story can be summed up with one word: “Untameable.” With more than 150 years of uncompromised passion triumphing against extraordinary odds, Bacardí is the rum brand with tales where the truth is better than any fiction. Fearlessly honoring its legacy, the brand with “Irrepressible Spirit” written in its […]
http://www.youtube.com/watch?v=3t7-hDwXnos Marks and Spencer has unveiled its food ad for Christmas, urging the public to ‘make Christmas delicious’. This is the first of four Christmas food ads set to roll out for the retailer, featuring products such as its Ultimate Enchanted Forest Cake. Patrick Bousquet-Chavanne, executive director of marketing and development at M&S, said: “This […]
Morrison’s is reportedly set to push its fresh food offering as a point of difference from the other big four supermarkets when it finally unveils its e-commerce model later this week. The retailer is the last of the Big Four supermarkets – Tesco, Asda, Sainsbury’s and Morrison’s – to launch an e-commerce operation. Its delivery […]
New Amsterdam Vodka announced the launch of its first ever national television advertising campaign. The essence of the campaign, titled “It’s Your Town,” celebrates a generation of consumers that revels in a night out on the town, but with a sense of responsibility and pride in the community. https://www.youtube.com/watch?v=_uzZsMVkeQ4 Created in tandem with the San […]
http://www.youtube.com/watch?v=wQ_uGS_hD-k&feature=youtu.be Nespresso has called on Hollywood A-listers George Clooney and Matt Damon to help launch its new digital platform, run in partnership with Google and YouTube. “This partnership is not just about a TV campaign,” explained Jean-Marc Duvoisin, CEO of Nestlé Nespresso S.A. “This leap forward in our brand strategy is about giving coffee lovers the […]