Coca‑Cola Great Britain announced its latest Christmas campaign to help kick start the festive period and spread happiness to people across the UK. This year, the seasonal favourite ‘Holidays are Coming’ TVC will kick-start the integrated Christmas marketing campaign, followed by a new TVC that is sure to incite the holiday spirit amongst its audiences […]
http://www.youtube.com/watch?v=DY7iAl6wtdY Cadbury’s Dairy Milk has unveiled its first Christmas-themed campaign, created by Fallon London. The ad, which will launch on the night of November 8, shows a street wrapped in Cadbury wrapping paper, with the residents unwrapping the paper to find Christmas themed Cadbury treats, including ‘Mousse Snowman’, ‘Chocolate Santa’ and ‘Snowman and Santa Hollows’. […]
http://www.youtube.com/watch?v=1YB8V9iV0qI When coffee lovers tap out their next Twitter or Facebook post exalting Dunkin’ Donuts famous brew, they may find themselves starring in the company’s new social media-based ad campaign. A carefully selected group of Facebook and Twitter users who’ve tagged their posts with a #mydunkin hashtag are in fact already appearing in a 7-spot […]
South Australia’s Coopers Ale has won the Best Marketed Beer award at the Australian Liquor Industry Awards, with the brewers subsequently thanking their supporters via Facebook. The award is given to “the beer or cider brand that has received the most effective promotional support including POS, advertising campaigns and trade incentives.” Coopers were up against […]
Kenco is promoting the quality and taste of its wholebean instant coffee Kenco Millicano with a series of brand experience activities. Created by Arc London, the campaign will kick off at the Good Food Show in London and Birmingham beginning November 15, and at Taste of Christmas in London. Focussed around taste, the activity will […]
http://www.youtube.com/watch?v=H82ECon6aN8 In 2012, Hennessy introduced the world to the Wild Rabbit – a metaphor for one’s inner drive to succeed – through its immersive “Never stop. Never settle.” campaign featuring Manny Pacquiao, Martin Scorsese and Erykah Badu. This year, Hennessy and Droga5 juxtapose three men from different eras with their own relentless pursuits in “The […]
Asda is launching an aggressive Christmas campaign that targets the other big four supermarkets’ shoppers with a message that claims “You’re Better off at Asda”. The supermarket claims its campaign, which consists of 20 “hardworking” Christmas TV ads, will have “no gimmicks, no promotions and no celebrity filled features”. Instead Asda will invest in lowering […]
Subway has teamed with Lionsgate ahead of the UK release of The Hunger Games: Catching Fire to launch its fiery range of Jalapeno Melts. The media campaign launches on 6 November with 30-second and 10-second TV spots across all major terrestrial and digital channels and cinema activity kicking off from 15 November. The partnership will […]
http://www.youtube.com/watch?v=S7RKwGxaUSQ McDonald’s UK launched a campaign to promote Mocha, a new speciality coffee and the latest addition to its McCafé premium beverage and sweet snacking range. The TV commercial, created by Leo Burnett, introduces the viewer to a variety of people experiencing those moments in everyday life when they just need a coffee: whether it’s […]
http://www.youtube.com/watch?v=ArIWEM2znO8 Proximo spirits has launched a global campaign to promote its 1800 Silver Tequila brand. Devised by VIA Agency, the campaign is based on the premise that the premium tequila landscape is too cluttered with style and flash and too little substance. Three 60-second and one 15-second spots starring Ray Liotta have been created, suggesting […]