‘Dads Deserve Better’ Movement Comes to Canada

Shopper statistics reveal that traditionally consumers spend more on Mother’s Day than Father’s Day. The makers of Johnnie Walker Blended Scotch Whisky announced their support for ‘Dads Deserve Better’, a global movement addressing the need for giving dads more thoughtful gifts. Rather than the standard present of socks or a tie, the movement encourages family […]

The Pig Idea – BuroCreative Brands Food Waste Campaign

The Pig Idea – BuroCreative Brands Food Waste Campaign

BuroCreative has developed the branding and identity for The Pig Idea, a new campaign which aims to cut food waste by encouraging the practice of feeding it to pigs. A number of celebrity ‘ham-bassadors’ have been brought in to back the campaign, including Hugh Fearnley-Whittingstall, Fergus Henderson and Rosie Boycott. Supporters of The Pig Idea […]

Truly Ice-Cold Coca-Cola, Served In Bottles Made Entirely Of Ice

Coca-Cola has launched a fun ad campaign in Cartagena, Columbia that brings home the point that the famous soda is best served ice-cold. The ad shows samples of Coca-Cola being handed out to sweating beach-goers on a hot day—the scene appears commonplace, except for the fact that the gassy beverage is served in an intriguing […]

A FAB Chat With Advertising Guru Mark Tutssel

A FAB Chat With Advertising Guru Mark Tutssel

Food and Beverage News had an exclusive backstage pass at the 15th FAB Awards at the quintessentially English – Hurlingham Club in London. Our Senior Journalist and Feature’s Editor, Mahir Prasad caught up with Leo Burnett Global Chief Creative Officer Mark Tutssel. Click below to have a listen to their conversation, where Mark recounts his experience […]

The 2013 FAB Awards

The 2013 FAB Awards

International Food and Beverage Creative Excellence Awards are pleased to announce the various winners of 15th FAB Awards. The ceremony for the 15th edition of the Awards was held last night at the quintessentially British – The Hurligham Club in London. The Awards evening was attended by several clients ranging from McDonald’s, Doritos, Heineken, Baccardi […]

Blake Shelton & Pepsi Invite Fans To Have An “Iconic Summer”

Blake Shelton & Pepsi Invite Fans To Have An “Iconic Summer”

Pepsi is partnering with reigning CMA Entertainer of the Year and Grammy nominated artist Blake Shelton to kick-off summer 2013 by inviting fans to join Pepsi for an “Iconic Summer” to remember. With the launch of www.iconicsummer.com, Pepsi will offer consumers fun summer rewards and unparalleled access to great music and great summer events, including: […]