evian Launches Baby & Me Application

EVIAN NORTH AMERICA BABY & ME APPLICATIONevian Natural Spring Water continues to celebrate the inner baby inside each of us. The brand follows its viral ad sensation, “Baby and Me”, with a fun, new mobile app.  The new Baby & Me application from evian allows the user to meet their inner baby!!

evian’s “Baby” campaign released its latest viral video, “Baby & Me“, in April. It has notched a staggering 50+ million YouTube views and 100 million total views. “Baby & Me” follows the record-breaking 2009 “Roller Babies” and 2011 “Baby Inside” viral ads.

The campaign continues to focus on evian’s longstanding commitment to the Live Young lifestyle message: youth is not a matter of age, it’s an attitude.

Available for download on Android, iOS and Facebook, application users are be able to discover their own inner baby. Developed by BETC Digital and B-Reel, the application allows users to choose an existing photo or a new photo taken with the application. Users are then asked to select their skin tone and eye shape.

Once selected, their photo is “baby-fied” and their inner baby is revealed.  Friends can share their photos by uploading to Facebook, Instagram and Twitter, using the global hashtag #EVIANBABYANDME.

Links to download the Baby & Me Application:
Facebook: http://bit.ly/10pqMOZ
iOS: http://bit.ly/113jm4o
Android: http://bit.ly/15jCfEC

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