evian Natural Spring Water continues to celebrate the inner baby inside each of us. The brand follows its viral ad sensation, “Baby and Me”, with a fun, new mobile app. The new Baby & Me application from evian allows the user to meet their inner baby!!
evian’s “Baby” campaign released its latest viral video, “Baby & Me“, in April. It has notched a staggering 50+ million YouTube views and 100 million total views. “Baby & Me” follows the record-breaking 2009 “Roller Babies” and 2011 “Baby Inside” viral ads.
The campaign continues to focus on evian’s longstanding commitment to the Live Young lifestyle message: youth is not a matter of age, it’s an attitude.
Available for download on Android, iOS and Facebook, application users are be able to discover their own inner baby. Developed by BETC Digital and B-Reel, the application allows users to choose an existing photo or a new photo taken with the application. Users are then asked to select their skin tone and eye shape.
Once selected, their photo is “baby-fied” and their inner baby is revealed. Friends can share their photos by uploading to Facebook, Instagram and Twitter, using the global hashtag #EVIANBABYANDME.