Coca-Cola’s New Ad Campaign Is Spread Across 61 Different Websites

Coca-Cola’s New Ad Campaign Is Spread Across 61 Different Websites

‘Ahh’—that is the word/theme centered around Coca-Cola’s new ad campaign called the ‘The Ahh Effect’. Created by ad agency Wieden + Kennedy Portland, Coke bought 61 URLs that are all variations of the word ‘ahh’—with each URL adding an additional ‘H’ at the end, meaning ahh.com, ahhh.com, ahhhh.com, and so on. 17 of these domains […]

Kool-Aid Launches Expansive Brand Campaign

Kool-Aid Launches Expansive Brand Campaign

Kool-Aid, the iconic refreshment beverage that has stood for fun and flavor for generations, unveiled a comprehensive brand campaign called “Smile. It’s Kool-Aid,” which introduces a new look and feel for the brand and a makeover for its famous spokespitcher, Kool-Aid Man, all timed to the product launch of Kool-Aid Liquid Drink Mix. Kool-Aid Man, […]

Perrier: The ‘Secret Place’ Digital Experience

Perrier sparkling natural mineral water has unveiled a digital experience to allow the public to participate in a ‘secret party’ in Paris through the eyes of 60 different mysterious characters. Created by Ogilvy & Mather Paris, the campaign also invites visitors to enter a sweepstakes for a chance to win an invitation to one of […]

Gioni’s Roll Out Bold Ketchup Ads

Gioni’s Roll Out Bold Ketchup Ads

To promote Gioni’s new upside-down bottles in Italy, Milan-based ad agency A1ch1m1a Advertising created three bold and cheeky ads. The print ads feature a Tomato Ketchup, Salad Cream (Ranch Dressing), and Brown Sauce (Barbecue Sauce) bottles giving people a ‘spanking’—like how we normally do to get sauce out of the bottles—sending a message that the […]

Get. Beyonce. Now.

Beyonce and Pepsi take the ultimate trip down memory lane, only to realize the excitement of the moment is NOW in a new global advertising campaign. The creative collaboration, mutually developed by Beyonce and Pepsi as part of the previously announced global partnership followed by airings in more than 70 countries worldwide beginning on April […]

Heineken Launches TV Campaign to Support UEFA Champions League

As some of the best soccer teams in the world battle it out in the Quarterfinals of the UEFA Champions League, Heineken has unveiled the latest element of its “Road to the Final” campaign with the launch of a new television ad campaign. The ad demonstrates how, with imagination and resourcefulness, one man is able […]