“Coca-Cola Summer Love” is the annual summer event for Israeli teenagers – a once in lifetime experience. Unfortunately, not everyone can join the fun.
So how do we bring this amazing experience to those who can’t physically be there?
Coca-Cola presents: The Social Robot – a robot that allows teenagers to be part of the summer camp without leaving their homes.
The special robots, created by Creative agency Gefen Team, carried webcams and microphones and were controlled by users who couldn’t physically be there.
Users could control of the robots and navigate them around the campus – talk with their friends, watch the shows, participate in the competitions and be part of the experience.
The robots were a hit among the teens – they welcomed them to the camp, danced with them, sunbathed with them and surprised them.
They became the stars of the show, as well as media magnets. But most importantly, they allowed everyone to share and be part of the experience.
Gefen Team also recently collaborated with Coca-Cola Israel to create their Branded Personalised Road project.