Whole Earth, a leading peanut butter brand in the UK, has launched a new integrated advertising campaign to promote the different ways in which people can enjoy eating peanut butter. The campaign has been created by independent creative agency isobel, and comprises outdoor, digital and social. Whole Earth appointed isobel as their lead creative and social agency […]
Walkers is reminding parents just how irresistible Wotsits, Monster Munch and Quavers are – marking the first time all three have aired on TV in 10 years. Rather than focusing on children, the campaign targets adults, with the aim of sparking the latent love that they have for crisps. Created by AMV BBDO, the spot […]
Coca-Cola Australia has launched a major marketing campaign via Ogilvy Sydney, to thank Australians for recycling. It follows the announcement earlier this year that seven out of 10 of Coca-Cola’s range of drink bottles in Australia will be 100% recycled plastic by the end of 2019. The comprehensive campaign will be led by a new […]
This Father’s Day, Great Northern Brewing Co. is inviting Australians to do something with their dads that he won’t forget. For most of us, memories of the great outdoors begin with our fathers. To revisit those bonding experiences, Great Northern Brewing Co. and TBWA Sydney is encouraging you to go camping again with your dad […]
OREO, one of the world’s favourite cookie, has teamed up with man-of-the-moment Lewis Capaldi for a quirky new content push which sees him twisting, licking and dunking a pack of OREO cookies, and auctioning it on eBay, to raise money for charity. The initiative was developed in partnership with creative agency ELVIS. As part of […]
72andSunny has launched its first work for Lion, with a brand launch for Kosciuszko Pale Ale. This is Lion’s first focused marketing campaign for the brand, and 72andSunny created the brand aesthetic, design and comms, including film, social and OOH. A spokesperson from 72andSunny said: “The 72andSunny team has collaborated effortlessly with the Kosciuszko brand […]
MullenLowe London has launched a new campaign entitled ‘A Little Bit Fancy’ for Choco Leibniz, a range of biscuits from international sweet biscuit manufacturer, Bahlsen. The humorous spot highlights the perceived poshness of Bahlsen biscuits and in particular Choco Leibniz. It features a series of people slowly becoming posher while eating Choco Leibniz. The light-hearted […]
McCain launched ‘Differences,’ the third instalment in its We Are Family series, celebrating the emotional impact of the differences that exist within real families across the UK.The £2.5 million multi-channel campaign will be rolled out across TV, radio, VOD, OOH, cinema, print and online media and social channels for six weeks. The advert is the […]
On August 15, two much beloved brands, Jif and Smucker’s, debut two category-shattering campaigns bringing creativity back to consumer packaged goods. The ‘That Jif’ing Good’ campaign blends quirky, irreverent humour with a bold, theatrical tone illustrating just how far people might well go for the fresh-roasted peanut taste of Jif peanut butter. The Smucker’s ‘Father […]
Tanqueray, widely known as one of the world’s most celebrated gin, recently unveiled GIN IS IN, their latest US campaign. The creative celebrates the iconic Tanqueray & Tonic cocktail, but with a new, cutting edge look that draws inspiration from the world of fashion. GIN IS IN is a national advertising campaign created by Yard […]