McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]
Dairylea has announced the launch of an exciting new brand campaign, which sees it renamed as “Dareylea”. The initiative was developed in partnership with creative agency ELVIS. The push is the first activity to launch since Dairylea’s appointment of the agency as lead strategic and creative agency last year. The campaign shout of ‘We Dareylea […]
Creative agency Twelve announced the launch of a series of ads promoting HEINEKEN UK’s alcohol-free beer and cider range: Heineken 0.0, Birra Moretti Zero, and Old Mout Alcohol-free. As the no-and-low continues to develop, the campaign — titled ‘Say Yes’ — calls on shoppers to reappraise the category and its relevance by highlighting relevant consumption […]
For many, 2019 has been dubbed “year of the vegan”, a time when aubergines, flax seeds and tofu became the norm. It could be the worst possible time in history to launch a bacon burger… but KFC are still giving it a go. The “I Love You Bacon Burger” has launched with a punchy campaign, […]
Skippy’s new PB & Jelly Minis are made with three key ingredients: smooth peanut butter, jelly, and bakery bread. To promote this trifecta, BBDO Minneapolis have created a new spot that utilises three vertical screens to give each ingredient its own stage. Such a method gives the video life beyond the initial broadcast, as the […]
Multidisciplinary studio Golden LA captures the joy of momentous occasions with a series of spots for Mike’s Hard Lemonade. Created by Havas Chicago, director Ross Cooper brings his knack for pioneering visual techniques to craft the trio of dynamic ads. Airing on May 6 on broadcast, the three new spots of “The Brighter Times” summer […]
Great Guns’ Tal Zagreba has directed a brilliantly zany new campaign for Schweppes to launch its new energy drink. Creatively devised by Grey Tel Aviv and produced by Rabel, the comedic new ad expands the beverage brand’s appeal to younger audiences by harnessing the power of the meme. Centring around the idea that Schweppes Energy […]
Cadbury has unveiled a new £6 million marketing campaign celebrating the launch of new Cadbury Dairy Milk Freddo Treasures. The campaign by VCCP, aims to inspire parents to say ‘yes’ to everyday adventures with their family, showcasing how Freddo Treasures are perfect for an inspiring and fun adventure. The creative highlights the fun families can […]
Tennent’s Lager has issued a cheeky reaction to a nearby ad placement from Carlsberg which is undergoing a trial-by-fire relaunch across the UK. The Danish beer brand has launched a new pilsner in a premiumisation drive that saw it promote tweets comparing its old brew to ‘piss’. It ran the creative just meters from Tennent’s stronghold […]
Amstel’s new TV commercial sees a Hollywood legend become a human bridge to encourage people to come together and connect over a golden bier. The advert, titled ‘Bridges on Bridges’ features a gigantic Jeff Bridges, literally becoming a human bridge with his arms connecting both sides of the canal for the people of Amsterdam […]