Popular breakfast cereal brand Weetabix, is bringing back its famous ‘Have You Had Your Weetabix?’ strapline with a new advertising campaign that aims to encourage consumers to think of the brand as the first choice for breakfast. Supported with a heavyweight £10 million investment and a bold new pack design the brand aims to extend […]
A new International Women’s Day spot by Ogilvy Mumbai for Brooke Bond Red Label tea does not feature a woman at all! It uses children to tell us that togetherness increases when stereotypes decrease. Harshad Rajadhyaksha – Executive Creative Director, Ogilvy Mumbai said, “When a brand lives in the space of breaking social barriers, every little […]
Jose Cuervo has released a YOLO-esque campaign created by CP+B LA that the tequila brand hopes will appeal to those who like to live in the moment. Running under the new tagline ‘Tomorrow is Overrated,’ the campaign’s centerpiece is an apocalyptic two-minute video that features a group of bar goers who aren’t bothered by the […]
Doritos is supporting the launch of its new Heatburst range in the UK, with a two month TV campaign that builds on its ‘For the Bold’ positioning. Developed by AMV BBDO and PepsiCo, the new campaign, starring a baby dragon, is set to heat up the snacks market with Doritos Heatburst, the latest addition to […]
Mini Oreo was seen as a little Oreo and was eating into its shares thereby limiting the growth for both brands. Hence it was important to create a separate identity for Mini Oreo. Due to its bite-sized format and portable packaging, Mini Oreo could easily pass off as a snack that could be consumed while […]
Wild-caught Alaska Pollock stars in a new campaign from Bernstein-Rein that highlights McDonald’s iconic Filet-O-Fish sandwich. When McDonald’s needed to find a creative way to tell a sustainability story about their Filet-O-Fish, they looked no further than Bernstein-Rein (BR) who responded with a humorous campaign that highlights the journey of creating this famous sandwich. The […]
Snickers has launched the latest advertising in its ongoing “You’re Not You When You’re Hungry” campaign. The new work follows the ad that aired during 2017’s Super Bowl featuring Adam Driver. Created by BBDO New York, these latest iterations stem from the same universal insight – people exhibit out-of-character traits when hungry – but take […]
Diageo Australia has launched a major new brand campaign for Bundaberg Rum, the biggest for a decade with a media value of $20 million over the next 18 months. The campaign, created and executed in partnership with Leo Burnett Sydney will be activated across multiple channels including TV, out of home, digital and in-store. The […]
Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising. The first work created by Lucky Generals, which won the advertising account in 2016, is Yorkshire Tea’s biggest-ever marketing push. Dom Dwight, marketing director at Yorkshire Tea owner Taylors of Harrogate, said the campaign continues the brand’s strategy […]
McDonald’s has just launched its new brand campaign for 2017 via DDB New Zealand. It takes a fresh approach on an experience we can all relate to. “Middle Seat”, a 60″ spot launched February 26, represents a return to brand-building for the company, highlighting the emotional connection Kiwis have with one of our best-known brands. […]