Aesop Agency, the brand storytellers, have created their first campaign for MOMA – the healthy breakfast brand – since winning the business earlier in the year following a competitive pitch. The campaign marks the launch of MOMA’s new Bircher Muesli range. The three executions – which include the endline ‘Start Your Day Awesome’ – are […]
Absolut, Pernod Ricard’s leading brand of premium vodka, has handed Cheil UK a global off-trade retail design brief to focus on ensuring a globally consistent brand identity in-store. The agency secured the work following a competitive pitch against agencies, Prophet and Attention Group. Cheil UK will lead the relationship from London and their task will […]
Leading strategic brand packaging design agency BrandOpus has been appointed to work on Carling. The appointment to one of the UK’s leading lager brand, owned by Molson Coors, is announced following a pitch to find the right strategic branding agency partner for Carling. Nir Wegrzyn,CEO at BrandOpus says of the appointment, “ We are delighted […]
Fast-food chain Carl’s Jr. took its relationship with 72andSunny to the next level by allowing the agency to actually create its new spicy burger. 72andSunny not only conceptualized the ‘Thickburger El Diablo’ burger but also developed the ingredients list, named it, and designed packaging, along with its traditional marketing duties. The burger includes jalapeño poppers, […]
Heineken USA assigns international shopper marketing agency, Geometry Global as agency of record for all Hispanic and Total Market retail and shopper marketing. Geometry will lead strategy and shopper marketing programs with a focus on Heineken, Heineken Light, Tecate, and Tecate Light brands within the Heineken portfolio. This is an expansion of the business as […]
Go Splash, the highly concentrated water flavoring, today announced the appointment of Dutch creative agency REYEZ! to deliver global strategy and creative campaigns. To ramp up its marketing efforts to boost this – new in Europe – revolutionary brand worldwide. REYEZ! has been hired to determine the digital strategy and increase brand awareness through creative […]
Del Monte, part of Del Monte Foods, announced that it has named creative and technology agency MRY as its agency of record across digital and social. MRY’s duties as digital and social AOR begin this month, with the first campaign work expected to hit in 2015. Del Monte digital and social efforts will be primarily […]
Guinness, the Diageo-owned stout brand, is looking for an agency to work on its global creative account after parting company with Saatchi & Saatchi. The appointed agency will work on the flagship Guinness brand platform, “made of more”, focusing on digital and shopper executions. Guinness has shortlisted agencies ahead of a pitch. Saatchi & Saatchi […]
The Pernod Ricard-owned single malt whisky brand The Glenlivet has appointed MRY UK, part of the DigitasLBi family, as its global social CRM agency of record. The appointment follows a three-way competitive pitch. MRY UK will now partner with The Glenlivet to develop and execute a socially-led digital strategy which aims to make The Glenlivet […]
Partners Andrews Aldridge has been appointed by sausage brand HECK as its lead advertising agency to support the brand’s ambitious growth strategy. Partners won the account following a competitive pitch against undisclosed agencies. The move represents an increase in marketing activity by HECK as it attempts to shake-up the traditional sausage market and boost its […]