After a year in the making, Southpaw has announced the launch of 3 Ginger Monkeys – an innovative new beer that has been brewed, branded and brought to market by the agency’s winning #GreatSouthpawBrew team. 3 Ginger Monkeys is one of the first entrepreneurial projects to come out of Southpaw’s new start up platform, Southpaw […]
Perrier has picked Publicis UK’s shopper marketing agency Vivid Brand to mastermind its retail marketing efforts, becoming the latest Nestle brand at the agency group. Vivid Brand landed the account following a three-way pitch against undisclosed agencies in February 2016. The drinks brand has tasked the agency with developing a global omnichannel strategy as well […]
Rustlers has appointed Droga5 London as its creative agency of record. The agency will handle the snack brand’s creative across broadcast, digital and social channels in the UK and Ireland. Simon Walker, CEO at Rustlers owner Kepak Convenience Foods, said: “The Rustlers brand is in a very competitive and challenging category, which makes creative marketing […]
Aunt Bessie’s has chosen St Luke’s to handle it’s £10m advertising account after VCCP declined to re-pitch last September following six years working with the brand. The pair will work together immediately and St Luke’s will now create an above the line campaign for 2016 across multiple media platforms as Aunt Bessie’s look to demonstrate […]
VML has been appointed as Kellogg’s Asia Pacific regional marketing technology partner, following Kellogg’s competitive multi-agency pitch. VML will expand its current Kellogg relationship beyond Australia and North America to now additionally cover technology across the entire Asia Pacific region plus South Africa for digital and social campaigns. The pitch was led by VML Australia […]
Heineken has extended its relationship with Adam & Eve/DDB by appointing the agency to handle the UK advertising for Amstel. There is no incumbent on the account, which has been dormant in recent years. Amstel has worked with agencies including Karmarama in the UK and 180 Amsterdam and StrawberryFrog globally in the past. Adam & […]
Havas Worldwide Hong Kong was recently appointed as the lead agency to spearhead Carlsberg’s latest campaign, Barclay’s Premier League Man of The Match promotion. Following a pitch earlier this year, Havas Worldwide Hong Kong won the account that sees the team delivering an integrated campaign that spread across the TV, print, digital, social media and […]
Diageo is set to switch-up the marketing for its Gordon’s Gin brand next year after hiring Anomaly to fit steer its advertising, which was previously handled by BBH. The account will have more of a strategic slant than its previous iteration, according to a source close the pitch with the gin brand keen to capitalise […]
Heineken announced that it has extended its relationship with Publicis Worldwide and appointed the agency to be its lead global advertising partner for the Heineken brand, effective July 1st 2015. Heineken will continue with its existing approach of using top in-market creative agencies to develop local platforms within Heineken’s global positioning, and for top-spin activities […]
Heineken and Wieden+Kennedy (W+K) have reached an agreement to terminate the global advertising contracts for the brewer’s Heineken and Desperados brands after working together for five years. In a statement issued by Heineken the Dutch company said that both parties are working to ensure that the relationship ends in a “timely and seamless” manner. Jan […]